Global Marketing (10th Edition)
Solutions and explanations
Introduction to Global Marketing
The Global Economic Environment
The Global Trade Environment
Social and Cultural Environments
The Political , Legal, and Regulatory Environments
Global Information Systems and Market Research
Segmentation, Targeting and Positioning
Importing, Exporting, and Sourcing
Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
Brand and Product Decisions in Global Marketing
Pricing Decisions
Global Marketing Channels and Physical Distribution
Global Marketing Communications Decisions I: Advertising and Public Relations
Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Global Marketing and the Digital Revolution
Strategic Elements of Competitive Advantage
Leadership, Organization, and Corporate Social Responsibility