Consumer Behavior: Buying, Having, and Being (13th Edition)
Solutions and explanations
Buying, Having, and Being: An Introduction to Consumer Behavior
Consumer Well-Being
Perception
Learning and Memory
Motivation and Affect
The Self: Mind, Gender, and Body
Personality, Lifestyles, and Values
Attitudes and Persuasive Communications
Decision Making
Buying, Using, and Disposing
Groups Influences and Social Media
Income and Social Class
Subcultures
Culture