Advertising and Promotion: An Integrated Marketing (11th Edition)
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Public relations mistakes take place because of ... more
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The consumers belonging to the millennial ... more
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The goals of traditional public relations are as ... more
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The methods that are utilized to determine the ... more
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Traditional PR’s role is confined to the ... more
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The actions that can be taken by companies to ... more
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In cause marketing, firms collaborate with ... more
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Event sponsorship is a form of corporate ... more
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In cause marketing, firms collaborate with ... more
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Social media has the power to spread information ... more