Advertising, Promotion, and other aspects of Integrated Marketing Communications (10th Edition)

Chapter 23

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In personal selling, sales people interact ... more

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Personal selling method is the person-to-person ... more

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Antiquated or traditional selling practice is a ... more

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Big data means a lot of data that is used to ... more

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A canned presentation is a type of organized and ... more

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Sales representative should treat the client as if... more

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The sales person's performance and effectiveness ... more

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Working hard and working smart are two ... more

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